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Adding brands

How to add tracked brands to a workspace — manually or via auto-detection — and what BrandAxis tracks for each one.

Updated

Tracked brands are entities — brands, products, even concepts — that BrandAxis tracks alongside your core brand, on the same prompts and models. This gives you a like-for-like benchmark across your industry.

Eg: Tesla vs Ford, Fitbit vs Apple Watch, Capitalism vs Socialism.

Adding a tracked brand to a workspace

Manual add

  1. Open Brands in the sidebar.
  2. Click Add brand.
  3. Enter the brand name and (optional) domain.
  4. Create.

Auto-detection

BrandAxis surfaces brand mentions found in your prompt responses that aren’t tracked yet. You’ll see them in Brands → Suggested. Click the green checkmark to move a suggestion to Tracked Brands — its data then appears in your dashboards.

What we track per brand

Every metric we compute for your core brand (Visibility, Sentiment, Rank, Sources) we also compute for each tracked brand — on the same prompts, in the same models, at the same time.