Pricing

Simple pricing.
30% below competitors.

Every paid tier includes ChatGPT, Google AI Overviews, and Perplexity.
Add Gemini, Microsoft Copilot, or Google AI Mode at any time.

3 Core AI models included. Add-ons ~30% below competitors.
Just exploring? Try the free tier — 5 prompts, ChatGPT only.
Start free
Lite
$29 $19 $16 R529 R349 R295 /mo
Save $36/yrSave R648/yr billed annually

Track your own brand across the three biggest AI engines.

  • 20 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 1 workspace A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 2 team seats How many people can sign in to this organization. Every seat gets full access, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Add Gemini, Copilot & AI Mode — $7/mo each — $6/mo each — R125/mo each — R109/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like a core model. Stack any combination; cancel any time.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • Email support
Start with Lite
Starter
$99 $69 $59 R1,799 R1,249 R1,069 /mo
Save $120/yrSave R2,160/yr billed annually

For small teams getting serious about AI visibility.

  • 50 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 2 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 5 team seats How many people can sign in to this organization. Every seat gets full access, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Add Gemini, Copilot & AI Mode — $25/mo each — $21/mo each — R449/mo each — R379/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like a core model. Stack any combination; cancel any time.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • Email support
Start with Starter
Most popular
Pro
$249 $169 $145 R4,499 R2,999 R2,599 /mo
Save $288/yrSave R4,800/yr billed annually

For marketing teams that need full coverage.

  • 150 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 5 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 17 team seats How many people can sign in to this organization. Every seat gets full access, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Add Gemini, Copilot & AI Mode — $59/mo each — $49/mo each — R1,059/mo each — R879/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like a core model. Stack any combination; cancel any time.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • Priority support
  • Optimization recommendations Ranked, page-level fixes with projected visibility lift — so you know what to fix first. Soon
Start with Pro
Advanced
$499 $349 $299 R8,999 R6,299 R5,399 /mo
Save $600/yrSave R10,800/yr billed annually

For agencies and brand portfolios.

  • 350 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 10 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 37 team seats How many people can sign in to this organization. Every seat gets full access, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Add Gemini, Copilot & AI Mode — $115/mo each — $99/mo each — R2,069/mo each — R1,779/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like a core model. Stack any combination; cancel any time.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • Dedicated CSM Dedicated customer success manager: onboarding, weekly check-ins, and escalation channel.
  • Custom exports
Start with Advanced

Rand prices are indicative — you're billed in USD and your bank converts automatically at checkout.

Model add-ons

Add more engines. Flat prices, no gotchas.

Every paid plan already includes ChatGPT, Google AI Overviews, and Perplexity in full. Add any of these per model, per month — each one runs against every prompt in every workspace, exactly like a core model.

Gemini Gemini Microsoft Copilot Microsoft Copilot Google AI Mode Google AI Mode
Lite
$7 $6 R125 R109 /mo
per model
billed annually
Starter
$25 $21 R449 R379 /mo
per model
billed annually
Pro
$59 $49 R1,059 R879 /mo
per model
billed annually
Advanced
$115 $99 R2,069 R1,779 /mo
per model
billed annually

Stack any combination — pricing is linear, cancel any time. Claude and Grok are available on Enterprise, where every model is included.

Enterprise

Custom pricing, unlimited everything.

Unlimited prompts, workspaces, and team seats. Every model we track — including Claude and Grok — with no add-on charges, plus private deployments. Custom report schedules, onboarding, and a dedicated support channel. Talk to us about volume.

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Feature comparison

Everything in every plan.

Same core platform at every tier. Higher plans unlock deeper intelligence and more workspace capacity.

Swipe to compare tiers
Feature Free Lite Starter
Pro Popular
Advanced Enterprise
Core tracking
Tracked prompts 5 20 50 150 350 Unlimited
Prompt categories & tags
Workspaces 1 1 2 5 10 Unlimited
Proposal workspaces Up to 5 Up to 5 Up to 5 Up to 5 Up to 5
AI models tracked ChatGPT ChatGPT Google AI Overviews Perplexity +3 ChatGPT Google AI Overviews Perplexity +3 ChatGPT Google AI Overviews Perplexity +3 ChatGPT Google AI Overviews Perplexity +3 All models
Add-on models (Gemini · Copilot · AI Mode) $7/mo eachR125/mo each $25/mo eachR449/mo each $59/mo eachR1,059/mo each $115/mo eachR2,069/mo each Included
City-level tracking
Refresh rate Daily Daily Daily Daily Daily Daily
Competitor benchmarking
Intelligence
Sentiment analysis
Source citation tracking
Optimization recommendations Soon
Misinformation alerts Soon
Disinformation detection Soon
Team & access
Team seats 1 2 5 17 37 Unlimited
User roles (Owner · Admin · Editor · Viewer)
Scheduled email reports Weekly / monthly Weekly / monthly Weekly / monthly Weekly / monthly Weekly / monthly Custom schedules
API access
Dedicated CSM
Custom onboarding

Team seats are included on every plan — from 1 on Free to unlimited on Enterprise. Every seat gets full access, with Owner, Admin, Editor, and Viewer roles.

FAQ

Questions, answered.

What counts as a "tracked prompt"?

A prompt is a question you're monitoring across AI models — e.g. "What is the best CRM for startups?" Each prompt runs against all your included models on your refresh schedule. One prompt, tracked across three models, is still one prompt.

What's a workspace?

A workspace is one competitive landscape — your brand, the competitors you compare it against, and the prompts you track them all on. There's no cap on how many brands or competitors live inside a single workspace; the cap is on workspaces themselves. Add a second workspace when you're tracking something separate — an agency client, a sub-brand, or another portfolio. Inside each workspace, every prompt result shows your brand alongside its competitors, so you can see exactly where you over- and under-index in any given AI answer.

How is BrandAxis different from Peec or Promptwatch?

Same core capability — AI visibility tracking — priced roughly 30% below competitors without cutting model coverage. That holds for add-ons too: extra models run $7–$115/mo by tier versus Peec's $35–$165, and the three engines on our sticker price are always included in full, never sold back to you. Misinformation alerts and disinformation detection are on the roadmap from Pro and Advanced respectively (coming soon), capabilities competitors only plan to ship at Enterprise or not at all.

What's a proposal workspace?

A temporary workspace for pitching a potential client — built for agencies and strategic partners. It tracks for 3 days with up to 10 prompts at 5 conversations per model per prompt per day (5× the normal rate), so you get real insight fast. It doesn't consume your plan's prompts or workspaces, you can run up to 5, and if the client signs you can upgrade it to a permanent workspace with its history intact. Included on all paid plans.

What are model add-ons?

Every paid plan includes three full engines — ChatGPT, Google AI Overviews, and Perplexity. Want more? Add Gemini, Microsoft Copilot, or Google AI Mode individually: $7/mo each on Lite, $25 on Starter, $59 on Pro, $115 on Advanced. An add-on behaves exactly like a core model — it runs against every prompt in every workspace on your daily refresh. Stack any combination, cancel any time. Claude and Grok are available on Enterprise.

Why do add-ons cost more on higher tiers?

Because they do more work. An add-on model runs against every prompt on your plan, every day — 20 prompts on Lite, 350 on Advanced. The price tracks the compute the extra model actually consumes. It's the same way competitors price extra models; ours run roughly 30% less at every rung.

How many team seats do I get?

Every plan includes team seats: 1 on Free, 2 on Lite, 5 on Starter, 17 on Pro, 37 on Advanced, and unlimited on Enterprise. Invite teammates as Owner, Admin, Editor, or Viewer — and a user can belong to several organizations with a different role in each. No per-seat charges.

Do you send email reports?

Yes — scheduled email reports are included on every tier, including Free. You choose the schedule; weekly and monthly cadences are available today, and Enterprise plans can set custom schedules. Each report covers visibility, rank, and sentiment for your brand and competitors, your top and lowest performing prompts, and the sources influencing AI answers.

Can I change plans later?

Yes — upgrade or downgrade any time from the dashboard. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle. Cancelling entirely is different from downgrading — monthly cancellations refund the unused time automatically.

Do you offer annual billing?

Yes — toggle "Annual" above the plans to see annual pricing. You save ~15% on every paid tier (Lite, Starter, Pro, Advanced), and model add-ons get the same ~15% annual discount. Contact us for annual Enterprise.

Can I pay in rand (ZAR)?

Rand prices are shown for convenience using a fixed conversion we review regularly. Billing itself runs in USD through Stripe — your card is charged the dollar amount and your bank converts it automatically, as with any international subscription.

What's the refund policy?

Fair by default. Cancel a monthly plan — or a monthly model add-on — any time and the unused portion of your billing period is refunded automatically through Stripe, prorated to the day. Cancel on day 2, get roughly 28 days back; no emails, no forms, no dark patterns. And if the product isn't working for you in your first 30 days, we'll refund the first charge in full. Annual plans trade the other way: ~15% off for committing the year, billed for the full term.

Is my data used to train AI models?

No. Your prompts, brand data, and results are never used for training. We pay full API rates to the model providers.

Still have questions? Talk to the team →

Start tracking your AI presence in under five minutes.

Start with the free tier. Cancel any time.