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BrandAxis is a Generative Engine Optimization (GEO) platform that tracks how brands appear in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, and more. It measures visibility, rank, sentiment, and the sources AI models cite, so marketing teams can see — and improve — how AI represents their brand. BrandAxis was founded by Felix Norton and Freddie O'Donnell and is built in Cape Town, South Africa.
Product, marketing, and sales. Previously founded Woww, a digital agency behind 650+ brand engagements over ten years.
Engineering and platform. Previously a senior developer at Twitch and a founder in fintech payments.
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