Semrush is the default SEO suite for millions of marketers, and its AI Visibility Toolkit puts AI search tracking in the dashboard they already use. If you live in Semrush every day, that convenience is real.
The toolkit itself is thin for the money. $99 a month buys 25 prompts, one domain and one user, with no trial. Extra prompts are $60 per 50, every extra domain is another $99, and Claude and Copilot are locked behind Enterprise AIO, which starts at about $30,000 a year.
The short version: BrandAxis is the best Semrush AI Visibility Toolkit alternative for most teams. Pay-as-you-go trackers start at $1.51 a month with no plan, no credits and no unused prompts, and Claude costs $2.50 a prompt instead of an enterprise contract. If you came here looking for a full SEO suite, this list isn’t that. It compares tools for tracking how AI answers mention your brand. Pricing was verified from every vendor’s site on October 12, 2026.
Semrush AI Visibility Toolkit alternatives at a glance
Semrush AI Visibility Toolkit alternatives at a glance| Tool | Best for | Starting price | Tracks Claude? |
|---|---|---|---|
| BrandAxis | Best overall — usage-based AI visibility tracking | Free; trackers from $1.51/mo; plans from $19/mo | Yes, every paid plan and on trackers |
| Peec AI | Polished dashboards, agency credit plans | $95/mo | Agency Scale ($795) and Enterprise only |
| Otterly AI | Solo marketers | $29/mo | Paid add-on, $29–$439/mo |
| Promptwatch | Content automation | Free; paid from $95/mo | Yes, as one of 4 models |
| Profound | Enterprise demand intelligence | $99/mo (billed yearly) | Starter tracks ChatGPT only |
| Searchable | Agencies that want content + tracking | $125/mo | Agency plans only, from $400/mo |
| Ahrefs Brand Radar | Market-level AI share of voice | Prompt packages from $50/mo | Yes, at 8 checks per update |
| SE Ranking (SE Visible) | Budget SEO + AI bundle | $99/mo | No |
| Writesonic | Monitoring plus AI content | $79/mo (billed annually) | Enterprise only |
1. BrandAxis — best overall Semrush AI Visibility Toolkit alternative
BrandAxis — best overall Semrush AI Visibility Toolkit alternativeBrandAxis is an AI visibility platform that tracks how often AI models mention your brand, where you rank in their answers, the sentiment they attach to you, and which sources they cite. It covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude, refreshed daily.
Semrush sells AI tracking the way it sells SEO: a fixed plan, a fixed prompt allowance, and an add-on for everything past it. BrandAxis lets you skip the plan entirely.
Pay-as-you-go trackers: you pay for exactly what you track. One tracker is one prompt on one AI model, tracked daily for a month.
- From $1.51 a month. A $1 base fee plus $0.51 per tracker, falling to $0.23 as your volume grows.
- No plan, no credits, no unused prompts. Track 12 prompts on ChatGPT and you pay for 12 trackers, not a 25-prompt plan.
- Any model, per workspace. One brand can track ChatGPT only while another tracks five engines plus Claude. Each workspace gets its own line on the bill.
- Change any time. Add trackers mid-month and you pay only for the days used; remove them and the difference is credited.
- Self-serve. Sign up, build your workspaces, and switch between a plan and trackers yourself whenever you like.
Prefer a flat plan? BrandAxis has those too: a free plan with 5 prompts on ChatGPT, then $19, $69, $169 and $349 a month for 20 to 350 prompts on any 3 engines you choose, with 2 to 37 team seats included.
Semrush AI Visibility Toolkit vs BrandAxis:
| Semrush AI Visibility Toolkit | BrandAxis trackers | BrandAxis Starter plan | |
|---|---|---|---|
| Price | $99/mo per domain | $1 base + per tracker | $69/mo |
| 25 prompts × 3 engines | $99 | $39.25 | $69 (50 prompts) |
| Extra prompts | $60 per 50 | $0.51 per tracker, falling with volume | Next plan up |
| Extra brand or domain | +$99 each | Unlimited workspaces | 2 workspaces |
| Users | 1 (+$45–$99 each) | — | 5 seats |
| Claude | Enterprise only (~$30k/yr) | $2.50 per prompt/mo | +$100/mo |
| Free plan or trial | No trial | Free plan available | Free plan available |
Where BrandAxis falls short: it’s an AI visibility tracker, not an SEO suite. There’s no keyword research, backlink index or site audit, and while the API and MCP are live from Starter, webhooks and Looker Studio are still in development. If your team needs AI visibility and classic SEO data in one contract, Semrush One is a reasonable bundle.
Best for: teams that want daily AI visibility tracking without paying for an SEO suite, agencies that need a separate bill per client, and anyone who needs Claude without an enterprise deal.
Build your tracker plan → · See BrandAxis pricing →
Track Claude without an enterprise plan
Claude is where Semrush’s pricing hurts most: there’s no way to track it below Enterprise AIO. Here is the cheapest way to track 25 prompts on Claude, daily, on each tool as of October 12, 2026:
| Tool | Cheapest option | Monthly cost |
|---|---|---|
| BrandAxis trackers | 25 Claude trackers + $1 base fee | $63.50 |
| Promptwatch | Essential (50 prompts, Claude as 1 of 4 models) | $95 |
| Ahrefs Brand Radar | Growth package, 7,000 checks (Claude uses 8 checks per update) | $100 |
| Otterly AI | Standard + Claude add-on (Lite caps at 15 prompts) | $298 |
| Searchable | Launch agency plan + Claude add-on | $650 |
| Peec AI | Scale agency plan (Claude uses 15× the credits) | $795 |
| Semrush | Enterprise AIO | from ~$2,500 ($30,000/yr) |
Promptwatch becomes the better deal per prompt if you fill its 50 prompts on four models. For a focused Claude program, BrandAxis is one of the cheapest and simplest ways in, and the only one where you can track Claude without signing up to any plan.
2. Peec AI — best for polished dashboards and agency credit plans
Peec AI — best for polished dashboards and agency credit plansPeec AI is one of the most polished tools in the category. Brand plans cost $95 for 50 prompts, $245 for 150 and $495 for 350, each including 3 models from its menu, with extra models at $35, $85 or $165 a month. Agency plans sell credits: $245, $495 and $795 a month.
Gaps: Claude is only available on the $795 agency Scale plan and Enterprise, and it costs 15 times the credits of a standard model (450 credits per prompt a month against 30). Perplexity appears only as an additional model on brand plans. There’s no free plan.
vs BrandAxis: Peec is roughly 40% more expensive tier for tier, and its Claude access starts at $795. Full breakdown: Peec AI alternatives.
3. Otterly AI — best for solo marketers
Otterly AI — best for solo marketersOtterly’s Lite plan is $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot. Standard is $189 for 100 prompts and Premium $489 for 400.
Gaps: Gemini, Google AI Mode and Claude are paid add-ons on every tier. Claude alone costs $29, $109 or $439 a month by plan. There’s nothing between $29 and $189.
vs BrandAxis: at entry the two are close. Past 15 prompts, Otterly jumps to $189 while BrandAxis trackers keep billing per prompt. Full breakdown: Otterly AI alternatives.
4. Promptwatch — best for content automation
Promptwatch — best for content automationPromptwatch costs $95 for 50 prompts (Essential), $245 for 150 and $579 for 350, with a free Explore plan for 10 prompts on ChatGPT. Each plan’s quota is sized for 4 models, and Claude counts like any other. Agency plans start at $199 a month for 10,000 responses.
Gaps: the jump from $245 to $579 is the steepest in the category, and crawler-log analytics start at $245.
vs BrandAxis: Promptwatch is a strong pick if you’ll fill 50 prompts on four engines and use its content agents. If you need fewer prompts, BrandAxis trackers bill only for what you run. Full breakdown: Promptwatch alternatives.
5. Profound — best for enterprise demand intelligence
Profound — best for enterprise demand intelligenceProfound’s Starter plan is $99 a month and Growth is $399, both billed yearly. It offers Prompt Volumes (demand data on what people ask AI) and autonomous agents that act on findings.
Gaps: Starter tracks ChatGPT only. Growth adds three engines but requires an annual commitment, and API access is enterprise-only.
vs BrandAxis: Profound answers “what are people asking AI?”. BrandAxis answers “what does AI say about us?” for $1.51 a month instead of $99 billed annually. Full breakdown: Profound alternatives.
6. Searchable — best for agencies that want content and tracking
Searchable — best for agencies that want content and trackingSearchable combines daily tracking with content generation, site audits and an AI agent. Brand plans are $125 (100 prompts), $400 (500) and $999 (1,250) a month with unlimited seats; agency plans start at $250.
Gaps: no free plan, and only ChatGPT, AI Overviews and Perplexity are included. Claude is sold self-serve on agency plans only, from $400 a month.
vs BrandAxis: Searchable’s Pro plan is good value if you’ll use 100 prompts and the content studio. For smaller programs or Claude tracking, BrandAxis costs a fraction. Full breakdown: Searchable alternatives.
7. Ahrefs Brand Radar — best for market-level AI share of voice
Ahrefs Brand Radar — best for market-level AI share of voiceBrand Radar indexes 412M+ search-backed prompts and lets you compare AI share of voice across any brand, retroactively. Platform access runs $199 to $699 a month. Tracking your own prompts uses separate packages: $50 for 2,500 checks, $100 for 7,000 or $250 for 25,000, with overage per check.
Gaps: checks burn fast at daily cadence, Claude uses 8 checks per update, and prompt packages come with one user.
vs BrandAxis: Brand Radar is a market-research tool; BrandAxis is a daily operating tool. Full breakdown: Ahrefs Brand Radar alternatives.
8. SE Ranking (SE Visible) — best budget SEO + AI bundle
SE Ranking (SE Visible) — best budget SEO + AI bundleSE Visible costs $99 a month for 200 prompts, or SE Ranking sells AI tracking as an $89 add-on to its SEO platform.
Gaps: data refreshes weekly, coverage is limited to 7 markets and 5 languages, and there’s no Claude or Copilot.
vs BrandAxis: SE Ranking is the closest like-for-like if you want SEO and AI in one bill. If daily data or Claude matters, it isn’t a fit.
9. Writesonic — best for monitoring plus AI content
Writesonic — best for monitoring plus AI contentWritesonic bundles GEO monitoring with AI writing: $79 a month (billed annually) for 50 prompts on ChatGPT, Gemini and AI Overviews, plus 15 articles a month.
Gaps: no Perplexity, Claude or Copilot below enterprise, and sentiment analysis starts at the $399 Growth tier.
vs BrandAxis: choose Writesonic if you want an article generator in the same tool. For tracking alone, BrandAxis includes sentiment on every plan and trackers.
How to choose a Semrush AI Visibility Toolkit alternative
Decide whether you need an SEO suite. If you’ll use Semrush’s keyword, backlink and audit tools every week, the Semrush One bundle can make sense. If you only need AI visibility, you’re paying for a suite you won’t open.
Price per prompt, at daily refresh. Semrush’s toolkit works out to $3.96 per prompt a month. BrandAxis trackers cost $1.53 per prompt across 3 engines, and the Starter plan $1.38.
Avoid plans you’ll outgrow or underuse. Fixed plans make you pay for prompts you don’t use, then charge a step up when you need a few more. Usage-based billing grows one prompt at a time.
Check where Claude sits. Many tools gate Claude behind agency or enterprise plans. If Claude matters to your audience, price it in before you choose.
The verdict
The Semrush AI Visibility Toolkit makes sense for teams already committed to Semrush who want AI data next to their SEO data. As a standalone AI tracker, $99 for 25 prompts, one domain and one user is hard to justify, and Claude is out of reach below an enterprise contract.
BrandAxis is the best Semrush AI Visibility Toolkit alternative in 2026. Track exactly the prompts and models you need, Claude included, from $1.51 a month, with no plan, no credits and nothing unused. Build your tracker plan →
Specialists earn their place: Promptwatch for content automation, Profound for demand data, Ahrefs Brand Radar for market-level share of voice, and SE Ranking for an SEO bundle on a budget.
Comparing others too? See our guides to Ahrefs Brand Radar alternatives, Searchable alternatives, Peec AI alternatives and Promptwatch alternatives.
All prices verified from vendor pricing pages on October 12, 2026. This market moves fast, so check the vendor’s site before you buy.
Frequently asked questions
What is the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit (formerly the AI SEO Toolkit) is Semrush's AI search tracking product. It costs $99 a month per domain and tracks 25 custom prompts daily across ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, with brand performance reports that refresh weekly. It is also bundled into Semrush One plans from $199 a month.
How much does the Semrush AI toolkit cost?
As of October 2026, the Semrush AI Visibility Toolkit costs $99 a month for 25 prompts, one domain and one user, with no free trial. Extra prompts cost $60 per 50 a month, and each extra domain costs another $99. Semrush One bundles it with the SEO suite at $199 (50 prompts), $299 (100 prompts) or $549 (200 prompts) a month. Claude, Copilot and other premium engines need Semrush Enterprise, which starts at about $30,000 a year.
Is the Semrush AI toolkit worth it?
It's worth it if you already pay for Semrush and want AI visibility in the same dashboard. As a standalone AI tracker it is expensive: $99 buys 25 prompts for one domain and one user, with no trial. BrandAxis tracks 50 prompts across 3 engines for $69 a month, or bills per tracker from $1.51 a month with no plan at all.
Can Semrush track Claude?
Only on Semrush Enterprise AIO, which starts at about $30,000 a year. No self-serve Semrush plan tracks Claude. BrandAxis tracks Claude on every paid plan (from $40 a month on Lite) and on pay-as-you-go trackers from $2.50 per prompt a month, with no enterprise contract.
What is the cheapest alternative to the Semrush AI Visibility Toolkit?
BrandAxis. Its pay-as-you-go trackers start at $1.51 a month (a $1 base fee plus $0.51 per tracker, where one tracker is one prompt on one AI model), with no plan, no credits and no unused prompts. It also has a free plan with 5 prompts on ChatGPT, and paid plans from $19 a month.