Ahrefs Brand Radar does something no one else on this list can. It indexes 412M+ search-backed prompts across six AI platforms, so you can see any brand’s AI share of voice, competitors included, going back in time. For market research, it’s the biggest dataset in GEO.
Tracking your own prompts every day is a different job, and Brand Radar’s pricing shows it. Platform access runs $199 to $699 a month depending on which Ahrefs page you read. Your own prompts go through separate check packages, overage is billed per check, and Claude uses 8 checks per update.
The short version: BrandAxis is the best Ahrefs Brand Radar alternative for daily brand tracking. Pay-as-you-go trackers bill one prompt on one model as one tracker, from $1.51 a month, with no packages, no checks to count and no overage. Below are nine alternatives compared honestly, with pricing verified from every vendor’s site on October 12, 2026.
Ahrefs Brand Radar alternatives at a glance
Ahrefs Brand Radar alternatives at a glance| Tool | Best for | Starting price | Tracks Claude? |
|---|---|---|---|
| BrandAxis | Best overall — usage-based daily brand tracking | Free; trackers from $1.51/mo; plans from $19/mo | Yes, every paid plan and on trackers |
| Peec AI | Polished dashboards, agency credit plans | $95/mo | Agency Scale ($795) and Enterprise only |
| Otterly AI | Solo marketers | $29/mo | Paid add-on, $29–$439/mo |
| Promptwatch | Content automation | Free; paid from $95/mo | Yes, as one of 4 models |
| Profound | Enterprise demand intelligence | $99/mo (billed yearly) | Starter tracks ChatGPT only |
| Searchable | Agencies that want content + tracking | $125/mo | Agency plans only, from $400/mo |
| Semrush AI Visibility Toolkit | Existing Semrush users | $99/mo | Enterprise only (~$30k/yr) |
| SE Ranking (SE Visible) | Budget SEO + AI bundle | $99/mo | No |
| Scrunch AI | B2B buyer-journey simulation | $250/mo (annual) | Yes |
1. BrandAxis — best overall Ahrefs Brand Radar alternative
BrandAxis — best overall Ahrefs Brand Radar alternativeBrandAxis is an AI visibility platform that tracks how often AI models mention your brand, where you rank in their answers, the sentiment they attach to you, and which sources they cite. It covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude, refreshed daily.
Brand Radar’s custom prompts are metered in checks, and each package is a monthly commitment whether you use it or not. BrandAxis bills the unit you actually care about.
Pay-as-you-go trackers: one prompt on one model is one tracker.
- From $1.51 a month. A $1 base fee plus $0.51 per tracker, falling to $0.23 as your volume grows.
- No packages, no checks, no overage. Track 40 prompts on 3 models and you pay for 120 trackers, nothing more.
- Claude without a multiplier. Claude trackers cost $2.50 each. There’s no 8× check rate to convert.
- Any model, per workspace. Each brand or client tracks only the models it needs, with its own line on the bill. Workspaces are unlimited.
- Change any time. Add trackers mid-month and you pay only for the days used; remove them and the difference is credited.
- Self-serve. Sign up and build your workspaces yourself, and switch between a plan and trackers whenever you like.
Prefer a flat plan? There’s a free plan with 5 prompts on ChatGPT, then $19, $69, $169 and $349 a month for 20 to 350 prompts on any 3 engines you choose.
Ahrefs Brand Radar custom prompts vs BrandAxis trackers (daily tracking, one location):
| Setup | Ahrefs custom prompts | BrandAxis trackers |
|---|---|---|
| 25 prompts × 3 engines | $50 (Basic, 2,250 of 2,500 checks) | $39.25 |
| 50 prompts × 3 engines | $90 (Basic + 2,000 checks overage) | $77.50 |
| 25 prompts on Claude | $100 (Growth, 6,000 of 7,000 checks) | $63.50 |
| Extra users | One user per package; teams need an Ahrefs plan (from $129) + $40 per user | — |
| Unused allowance | Paid for regardless | None; you pay per tracker |
Where BrandAxis falls short: there’s no market-wide index. You see the prompts you track, not 412M prompts across the whole market, and you can’t look back at data from before you started. The API and MCP are live from Starter, but webhooks and Looker Studio are still in development. If you need to size a market or audit competitors retroactively, Brand Radar’s index is worth paying for.
Best for: teams that need daily, prompt-level tracking of their own brand, agencies that want one bill line per client, and anyone who wants Claude without counting checks.
Build your tracker plan → · See BrandAxis pricing →
Track Claude without an enterprise plan
Ahrefs does track Claude, but at 8 checks per update: 240 checks per prompt a month, or $2.40 to $4.80 in overage depending on your package. Here is the cheapest way to track 25 prompts on Claude, daily, on each tool as of October 12, 2026:
| Tool | Cheapest option | Monthly cost |
|---|---|---|
| BrandAxis trackers | 25 Claude trackers + $1 base fee | $63.50 |
| Promptwatch | Essential (50 prompts, Claude as 1 of 4 models) | $95 |
| Ahrefs Brand Radar | Growth package, 7,000 checks | $100 |
| Otterly AI | Standard + Claude add-on (Lite caps at 15 prompts) | $298 |
| Searchable | Launch agency plan + Claude add-on | $650 |
| Peec AI | Scale agency plan (Claude uses 15× the credits) | $795 |
| Semrush | Enterprise AIO | from ~$2,500 ($30,000/yr) |
Promptwatch works out cheaper per prompt if you fill its 50 prompts on four models. For a focused Claude program, BrandAxis is one of the cheapest ways in, and the only one with no plan or package at all.
2. Peec AI — best for polished dashboards and agency credit plans
Peec AI — best for polished dashboards and agency credit plansPeec AI’s brand plans cost $95 for 50 prompts, $245 for 150 and $495 for 350, each with 3 models from its menu and extra models at $35, $85 or $165 a month. Agency plans sell credits at $245, $495 and $795 a month.
Gaps: Claude is only on the $795 agency Scale plan and Enterprise, at 15 times the credits of a standard model. No free plan.
vs BrandAxis: Peec is more polished; BrandAxis is roughly 30% cheaper on plans and bills per tracker if you don’t want one. Full breakdown: Peec AI alternatives.
3. Otterly AI — best for solo marketers
Otterly AI — best for solo marketersOtterly’s Lite plan is $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot. Standard is $189 for 100 prompts and Premium $489 for 400.
Gaps: Gemini, Google AI Mode and Claude are paid add-ons on every tier (Claude is $29, $109 or $439 by plan), and there’s nothing between $29 and $189.
vs BrandAxis: close at entry; past 15 prompts, BrandAxis trackers keep billing per prompt instead of jumping to $189. Full breakdown: Otterly AI alternatives.
4. Promptwatch — best for content automation
Promptwatch — best for content automationPromptwatch costs $95 for 50 prompts, $245 for 150 and $579 for 350, with a free Explore plan for 10 prompts on ChatGPT. Quotas are sized for 4 models, and Claude counts like any other model.
Gaps: the step from $245 to $579 is steep, and crawler-log analytics start at $245.
vs BrandAxis: if you’ll fill 50 prompts on four engines and use the content agents, Promptwatch is good value. For smaller or uneven programs, trackers bill only what you run. Full breakdown: Promptwatch alternatives.
5. Profound — best for enterprise demand intelligence
Profound — best for enterprise demand intelligenceProfound’s Starter is $99 a month and Growth $399, both billed yearly. Like Brand Radar, it offers demand-side data (Prompt Volumes), plus autonomous agents.
Gaps: Starter tracks ChatGPT only; Growth needs an annual commitment; API is enterprise-only.
vs BrandAxis: Profound is the other “big data” option. For daily tracking of your own prompts, BrandAxis starts at $1.51 a month. Full breakdown: Profound alternatives.
6. Searchable — best for agencies that want content and tracking
Searchable — best for agencies that want content and trackingSearchable combines daily tracking with content generation, site audits and an AI agent. Brand plans are $125 (100 prompts), $400 (500) and $999 (1,250) a month with unlimited seats; agency plans start at $250.
Gaps: no free plan, three engines included, and Claude is only self-serve on agency plans from $400 a month.
vs BrandAxis: strong value if you use 100 prompts and the content studio; far more than you need for a focused program. Full breakdown: Searchable alternatives.
7. Semrush AI Visibility Toolkit — best for existing Semrush users
Semrush AI Visibility Toolkit — best for existing Semrush usersThe Semrush AI Visibility Toolkit costs $99 a month for 25 prompts, one domain and one user, or comes bundled in Semrush One from $199.
Gaps: no trial, $60 per extra 50 prompts, weekly brand-performance data, and Claude only on Enterprise AIO (about $30,000 a year).
vs BrandAxis: the natural pick if your team already lives in Semrush. Otherwise, 25 prompts on 3 engines costs $39.25 on BrandAxis trackers. Full breakdown: Semrush AI Visibility Toolkit alternatives.
8. SE Ranking (SE Visible) — best budget SEO + AI bundle
SE Ranking (SE Visible) — best budget SEO + AI bundleSE Visible costs $99 a month for 200 prompts, or SE Ranking adds AI tracking to its SEO platform for $89.
Gaps: weekly refresh, 7 markets and 5 languages, no Claude or Copilot.
vs BrandAxis: the cheapest way to bundle classic SEO with AI tracking, if weekly data is enough.
9. Scrunch AI — best for B2B buyer-journey simulation
Scrunch AI — best for B2B buyer-journey simulationScrunch starts at $250 a month (billed annually) and simulates buyer journeys with personas, then watches how AI agents move through your site. It tracks Claude and Meta AI.
Gaps: the highest self-serve floor on this list, and SAML and the data API are enterprise-only.
vs BrandAxis: a different job. Scrunch is enterprise journey testing; BrandAxis is daily brand-visibility tracking.
How to choose an Ahrefs Brand Radar alternative
Decide between market research and daily tracking. Brand Radar’s index answers “how big is our AI footprint against the whole market?”. Daily trackers answer “what did AI say about us today?”. Most teams need the second one first.
Translate checks and credits into prompts. One daily prompt on one engine is 30 checks a month on Ahrefs, 30 credits on Peec, and one tracker on BrandAxis. Claude multiplies that to 240 checks on Ahrefs and 450 credits on Peec, but stays one tracker on BrandAxis.
Avoid paying for unused allowance. Packages and plans charge for capacity whether you use it or not. Usage-based billing grows one prompt at a time.
Count your users. Ahrefs’ prompt packages include one user. If several people need access, price the Ahrefs plan and extra seats in.
The verdict
Ahrefs Brand Radar is the best tool here for market-wide, retroactive AI share of voice, and if you already pay for Ahrefs it’s a natural place to start.
For tracking your own brand every day, BrandAxis is the best Ahrefs Brand Radar alternative in 2026: one prompt on one model is one tracker, from $1.51 a month, with Claude at $2.50 and no packages, checks or overage. Build your tracker plan →
Specialists earn their place: Promptwatch for content automation, Profound for demand data and agents, Scrunch for buyer-journey simulation, and SE Ranking for an SEO bundle on a budget.
Comparing others too? See our guides to Semrush AI Visibility Toolkit alternatives, Searchable alternatives, Peec AI alternatives and Profound alternatives.
All prices verified from vendor pricing pages on October 12, 2026. This market moves fast, so check the vendor’s site before you buy.
Frequently asked questions
What is Ahrefs Brand Radar?
Ahrefs Brand Radar is Ahrefs' AI visibility tool. It indexes 412M+ search-backed prompts across AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, so you can compare AI share of voice for any brand, including retroactively. Separately, custom prompt packages let you track your own prompts daily, billed in checks.
How much does Ahrefs Brand Radar cost?
As of October 2026, Ahrefs prices Brand Radar platform access at $199 a month per AI index, with bundles quoted at $398 (select platforms) and $699 (all platforms). Custom prompt tracking is sold as packages: $50 a month for 2,500 checks, $100 for 7,000 or $250 for 25,000, with overage at $0.02, $0.015 or $0.01 per check. One check is one prompt on one platform in one location, per update.
Is there a free version of Ahrefs Brand Radar?
Ahrefs offers a free AI visibility checker for quick one-off lookups, but ongoing Brand Radar tracking is paid. For free ongoing tracking, BrandAxis has a free plan with 5 prompts on ChatGPT, and its pay-as-you-go trackers start at $1.51 a month.
Can Ahrefs Brand Radar track Claude?
Yes, through custom prompts, but each Claude update uses 8 checks instead of 1. Tracking one prompt on Claude daily uses 240 checks a month, which costs $2.40 to $4.80 in overage depending on your package. BrandAxis tracks Claude for $2.50 per prompt a month on pay-as-you-go trackers, with no packages or overage.
What is the best Ahrefs Brand Radar alternative?
BrandAxis is the best Ahrefs Brand Radar alternative for teams that want to track their own prompts daily. Its pay-as-you-go trackers bill one prompt on one AI model as one tracker, from $1.51 a month, with no plan, no credits and no unused allowance. Teams that need market-wide, retroactive share of voice should still look at Brand Radar's index.