Travel Tractions is an SEO-focused digital marketing agency built only for travel brands, with offices in Cape Town and San Francisco. Founded in 2018, they work with hotels, lodges, tour operators, travel agencies and tourism boards — running SEO, AEO and GEO alongside PPC, content and web design, planned around the seasonal, intent-driven way travellers search.
Travel-only, search-first
Travel Tractions works with one industry: travel. Since 2018 they’ve built search programmes for hotels, lodges, tour operators, travel agencies and tourism boards, from offices in Cape Town and San Francisco. Travellers now plan trips by asking ChatGPT and Perplexity, so their SEO work extends into AEO and GEO.
What they do
- SEO, AEO and GEO: Technical and content SEO, plus optimisation so AI assistants recommend your property or tour.
- PPC: Google Ads and Meta campaigns timed to booking seasons.
- Content marketing: Destination guides, itineraries and landing pages that rank and get cited.
- Web design & CRO: Travel sites built to convert lookers into bookings.
- Link building & PR: Coverage in the travel publications that search engines and AI models trust.
Typical engagement
Full agency retainers start at $1,997 / month. Hourly consulting is also available for teams that run marketing in-house.
Why they fit on BrandAxis
Travel is one of the categories where AI answers now shape the shortlist. “Best safari lodge in the Kruger” is a prompt, not just a search. BrandAxis gives Travel Tractions and their clients prompt-level proof of which properties ChatGPT, Google AI Overviews and Perplexity recommend.
