Entity Y is a performance marketing agency in De Waterkant, Cape Town. They embed with ecommerce and consumer brands across fashion, beauty, home and lifestyle, and travel, running Meta, TikTok and Google Ads, Klaviyo email, SEO and content. They've managed R96m in ad spend. As a BrandAxis ambassador, they add AI visibility tracking to client programmes.
Embedded performance marketing
Entity Y works as an embedded growth partner rather than a campaign vendor. They take responsibility for the levers that move revenue: paid social, paid search, email and SEO. They’ve managed R96m in ad spend for consumer and ecommerce brands.
What they do
- Paid social: Meta and TikTok Ads for acquisition and retention.
- Google Ads: Search and Shopping campaigns for ecommerce.
- Klaviyo email: Flows and campaigns that lift repeat revenue.
- SEO & content: Organic content and creative that support the paid engine.
- Performance diagnostic: An audit of where growth is leaking before the work starts.
Typical engagement
Engagements are scoped after a performance diagnostic. Contact Entity Y for pricing.
Why they fit on BrandAxis
Entity Y has signed on as a BrandAxis Ambassador Agency and offers GEO measurement to clients as a value-add. For consumer brands, AI answers are becoming a new top of funnel: shoppers ask ChatGPT and Google AI Overviews what to buy before they see an ad. BrandAxis gives Entity Y’s clients a view of that channel alongside their paid and email numbers.
