Online Marketing Guys (OMG) is a South African performance marketing and AI growth partner, established in 2008. They run paid search and paid social lead-gen programmes for financial services, insurance, healthcare and franchise brands, including Discovery, Dis-Chem and Capital Legacy. As a BrandAxis ambassador, they add AI visibility tracking to client programmes.
Performance marketing since 2008
OMG has run performance marketing in South Africa for more than 15 years. They build lead-gen engines that deliver high-intent buyers for regulated, high-consideration categories: financial services, insurance and healthcare. Clients include Discovery, Dis-Chem and Capital Legacy.
What they do
- Paid search: Google and Microsoft Ads built around cost per qualified lead.
- Paid social: Meta, TikTok, Snapchat and Pinterest campaigns.
- Lead generation: End-to-end funnels, from ad to landing page to CRM.
- AI growth solutions: Automation and AI tooling to scale what works.
Typical engagement
Programmes are scoped per client. Contact OMG for pricing.
Why they fit on BrandAxis
OMG has signed on as a BrandAxis Ambassador Agency and offers GEO measurement to clients as a value-add. In financial services and insurance, buyers increasingly ask ChatGPT and Perplexity to compare providers before they fill in a form. BrandAxis shows OMG’s clients how they’re represented in those answers, the step just before their lead-gen funnels start.
